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Nigeria’s SoftTalk Speaks Louder, Overtakes Other Messaging Apps

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ElevateNews takes a look at the rise in the popularity of “Soft Talk” a messaging App, developed by a Nigerian in Japan.

The present administration of President Muhammadu Buhari has shown interest in promoting the first indigenous messaging app, “Soft Talk” with a letter to commend the innovation of one developer and Chief Executive Officer, Prime Time Telecoms Simple Azenabor.

Based in Japan, SoftTalk was launched at the Eko Hotel and Suite, Lagos, Nigeria last year where it gained the recommendation of the Minister of Information and Culture, Alhaji Lai Mohammed.

A few daysago, this chat app hit over 100, 000 downloads on Google Play Store within 48hours, making it one the fast rising messaging app in the recent time. And forthe fact that it is made by a Nigerian for global market and users, publicofficials in Nigeria government are beginning to romance it more often thanolder messaging apps.

Recently, the Chairman/CEO, Nigerians in Diaspora Commission (NIDCOM) Hon Abike Dabiri-Erewa took to use SoftTalk to disseminate her information instead of the other social media platform.

To her, SoftTalk is a Nigerian owned app, which ought to be celebrated not only because of its softness but because of the associated features that have come with the product. Recalled that the Edo State Government, had also lured the developer to open an office in Benin with the hope of engaging hundreds of youths to learn new skills.

Unlike other apps, the SoftTalk Company has made it as policy not to keep users information in any server, meaning that every content by the user is strictly belong to him or her.

SoftTalkMessenger comes fully loaded with features that you cannot find in any of thecurrent messaging apps in the country and across the world such as the abilityto make outbound calls directly to mobile and landline with the embedded freemonthly packages.

It wasgathered that the company had opened a shop at Opebi area of Ikeja, Lagos.This, to a larger extent will provide job opportunity to Nigerians and alsoserve as a conduit to transfer knowledge to the country.

“Just a fewdays ago, we received a letter from the Federal Government, commending ourefforts,” one of the staff of the organization told our correspondent. Hestated that one of the ways to grow the country’s economy is by embracing ourlocal content.”

The letter,according to him shows the readiness of the government to support localcontents. “This is a good way to start,” he noted.

To him, theclosure of the border by the Federal Government is a welcome development butadded that the ban on foreign items should not be limited to rice alone.

He advised that government officials should embrace Innoson Made Vehicles as some of them have embraced SoftTalk so as to encourage Nigerians in the diaspora to invest back home. The Federal Government closed border against 42 foreign items early this year.

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